It’s been a rather wild few days for me as a blog
publisher. In the last few days, I’ve seen more people flock to my obscure part
of cyberspace in the last five days than I have in the last few years.
As a rule of thumb, socio-political blogs don’t
attract much traffic and are notoriously hard to make money from. Nobody goes
online to read pro-government news when they can read it off the Straits Times.
Nobody wants to be seen pumping too much money behind anyone mildly critical of
the government. Then, this is Singapore and we live in an age of extremities.
You are either a government book licker or you foam at the mouth whenever a
government minister appears on TV.
I don’t do either. I like to think I question objectively
and give credit to the parties when credit is due. I’ve been told that I’ve
been branded as “anti-establishment” and when I worked freelance, I few people
pointed out that I was probably too “anti-establishment” to get much work. On
the other hand, I’ve also been labeled a government boot licker by the online crowd.
Apparently, I’m influencing people to be more pro ruling party by subliminal indoctrination
and I’m handsomely rewarded and living a life of luxury.
So, since both sides don’t like me, I don’t get much
readership. If I get 70 plus people looking at a simple posting, I’m happy. It’s
reflected in the revenue I make of the blog. Online advertising as managed by
Google pays very badly and it took me six-years to get adsense to pay out $150.
Then things changed. My last piece, which talked aboutthe lack of leadership has sent statistics soaring. I’ve gone from being happy
with 100 viewers a day for the entire blog (from the global community) to some
2,000 plus per day in the last three days. Ad revenue has gone up too and it
looks like I may get my second payout way ahead of schedule:
The only conclusion that I can think of is that
readers are p**ed off about certain things and desperate to find something that
vindicates their views about a certain topic. It’s a case of come and read this
– this guy is saying what we all think.
This is perhaps something that the powers that be need
to take note of. Why do certain corners of cyberspace get a sudden rush of
attention?
In the post-9/11 world, one could say that this is an
indication of terrorist threats. However, let’s take a step back. How much of a
threat is terrorism on the scale of things and are does terrorism become a
convenient excuse to suppress opinions that one doesn’t like?
In the case of Singapore, we need to look at the
development of online media. How did sites like Independent Singapore and TREmeritus (both of which pick up my pieces from time to time) and let’s not
forget the Online Citizen come into being in a media environment where editors
know what’s good for them?
The fact remains, the internet has made information easily
accessible. Setting up a website costs significantly less than it does to set
up a TV station or a newspaper. Anyone can set up a website. Websites are also easily
accessible. You can click a button to get a website. You don’t need to leave
the house and go to a shop like buying a newspaper. Getting access to a website
is easy and cheap unlike say a newspaper or TV program.
However, there are other aspects of online media,
which the bureaucrats couldn’t understand. People were willing to work for free.
As far as our bureaucrats are concerned, people only do things for money. So,
when it comes to the media, it was made such that journalists in the main
stream received decent salaries in return for doing what they were told to do. Not
only did the mainstream have a grip on the revenue side (where else where you
going to advertise), they also had a control of one of the biggest costs components
in any business – labour. If you want to work as a journalist in Singapore, its
either SPH or MediaCorp. These are the only guys with the money to pay
salaries.
This isn’t the same for online media, which gets people
who are pretty much volunteers. Without volunteers, many of the websites would
have shut down ages ago. However, they’re not short of labour. So, here’s the
question, why do people volunteer their time to produce news stories if they’re
not getting paid?
Whilst I don’t have the empirical evidence, it’s clear
that people are not satisfied with a single source of information. People are
willing to offer their time and energy to create alternatives or they need a
place to vent and demonstrate their frustrations. When one source of
information refuses to even pretend to provide answers to the basic needs of the
consumer, the consumer will then look elsewhere.
Which is probably why I need to thank Mr. Ng Yat Chung
for helping make my little corner of cyberspace that much more known. It was
not my writing but his performance as a CEO of both NOL and SPH, which was interesting
to the public. The fact that Mr. Ng tried to bully his way into being absolved
for the mishaps made him a laughing stock and his defenders in government
looked sheepish for even being near him.
So, I’d love to say that I did something special to
make my little blog a little less insignificant. However, credit must go to Mr.
Ng for being a master clown in the art of being a donkey. This is something
that people who lash out at the media should understand. While there is
undoubtedly plenty of manipulation of the message in the media (I used to work
in PR), in most cases, the media is conduit to more people to see how people
expose themselves.