I’ve found
myself in a position where I’ve had to doll out advice to people on networking.
As with everything related to “career,” I was a little hesitant to offer
advice, since I never had the chance to build much of a career. However, since
I have had the opportunity to meet people from all walks of life, I thought I
would share one or two thoughts.
Interestingly
enough, my philosophy on networking is shaped by my dad. Although, we’ve never
had much “buddy time,” he’s left me with a few nuggets of wisdom that have
proved invaluable. Perhaps his greatest nugget came from a discussion about
investment. He said he was never good with investing in investments (stocks, bonds,
properties etc.) but he “invested in people.” He gave the example of how he
nurtured a rookie in an advertising agency, who had then become very senior in
a bank and that former rookie returned the favour by getting him appointed as
director of photography on a shoot, over possible objections of the ad agency.
This bit of
wisdom made me very aware that the worst thing one could do was to be friendless.
A person who has no friends finds it a lot more difficult to survive. Money can
always be earned but you need people to allow you to earn it.
So, what type
of friends should one have? Well, when it comes to the social ladder, you
should ensure that you have friends or at least the people who care about you
enough to ensure that your survival.
The best place
to start is usually at the top of the ladder. Boss management is one of the
least talked about skills in management school and yet it is one of the most
important. A good boss can open doors and bring you places. He or she can show
you how to get your thoughts sorted out to get through certain situations.
How do you make
friends with the people on top? I think of my uncle, who was once my boss. His
classic line on labour division was “My job is to look pretty in front of the
client and the rest of you have to make sure I look pretty.” Sensible bosses
will want people who make them look good to rise with them.
The second area
is the ability to bring in money. It the justification for bringing in and
paying someone “x” dollars is easy when they are bringing in “y” dollars. So,
in the time I’ve been someone else’s employee, I’ve worked on the principle
that although it’s the boss’s business, I also need to ensure the boss has the
ability to pay my salary.
In life, I’ve
been fortunate to have bosses or ex-bosses who have looked out for me. PN Balji
is one of the names that comes to mind. Balji got me writing commentary when he
ran Today and he also got me into “issues management” when we were at Bang PR. Interestingly
enough, his greatest contribution to my life as a mentor was not being there –
most notably when I worked for Saudi Embassy in 2006. We were supposed to go in
on the job together and then he dropped out leaving me to handle what has clearly
been the highlight of my interesting working life.
There were
others too. I think of Ed Ng, who was CEO SEA of GE Commercial Finance back in
2007. Although I never got the chance to build the relationship with GE that I
hopped to, Ed has always been there as someone willing to help. There is also
Girija Pande, the Chairman of Apex-Avalon. He pushed for me to work on ISAS’s South
Asian Diaspora event. I didn’t get the job but given that I was a one-man show
and ISAS is part of the National University of Singapore (NUS – a government
related institution), it was an achievement for a one man show to be given the
time of the day to present a case.
Just as its
important to have friends on top, it’s also important to have friends by the side.
Your contemporaries are people who have shared experiences with you. Most of us
have the bulk of our friendships over here.
Contemporaries
are usually the guys we meet in school, university and at work. If you’re from a
country with national service, you also meet some of your best friends here.
Two of my best friends come from this period in my life. We’re very different
in our backgrounds and all of us have gone onto to do different things.
However, we’re still best of buds and I believe we have the shared experience
of the military to thank.
Corporate life
is such that most of us are trained to focus on building upwards and sideway
connections. Not much thought is given to downward connections. However,
downward connections are in some ways the most important and these connections
can be divided into two areas.
Firstly, its
those who are junior to you. Just as its important to have seniors to help you,
you should also make it a point to have juniors to mentor. The guy who is your
junior is likely to be a senior and one day, he or she may be in a position to
help you in your later years. Dad had the example of a former agency rookie who
became a managing director at a bank and passed him a job.
It wasn’t just
my dad. Mum often jokes that my inheritance from her, was her contact base. Her
juniors had become editors by the time I entered the workforce. I became the
only freelance media relations consultant with no agency or journalism
experience who could pick up the phone and get through to the editor.
Juniors who may
become seniors are only one group of downline connections. The other group are
those whom you might call the group that will remain in the downline. These
guys are often unnoticed but unbeknown to the rest of us, hold certain powers.
PN Balji made the point that one should always befriend security guards and
secretaries. His friendship with a security guard a client’s premise always ensured
there was parking. Secretaries hold access to bosses. Offend a secretary and
chances are he or she will find a way of ensuring that the boss is too busy to
talk to you.
The key is to
never think of people as “low level” and to always take care of them. One of my
greatest examples comes from one of my logistics providers, who has a group of
Chinese-speaking guys who help him with his work at the ports. When he sees
them, he sees to it that they are well fed and have beer.
The guys in the
downline have an ability to find solutions to a myriad of problems. In the US
army, its said that the best way for an officer to get things done is to just
give clear instructions to the NCOs and the men, who will then put their
ingenuity to work.
As is often
said, you can never have too many friends and your friends are the key to how
far you get in life. People around you have an uncanny way of being able to
make life difficult but they also have a way of making it much easier if you
know how to manage them.
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