A while back it was reported back to me that a lady, I
meet at a function had reported back that I had behaved in an overtly friendly
way and had been constantly calling her up to go out to the best night clubs in
Kuala Lumpur (KL). I laughed at this story because, while as much the person
telling me this was trying to make feel I was being complained about, I knew it
wasn’t true. Yes, I met the young woman at a function but I never spoke to her
long enough to exchange business cards or to ask for her number or for a link
on social media.
Like or not, we live in an age of social media. News
travels faster than we can imagine. The truth of what people believe is often based
on whether it’s something that resonates with us or whether we like the person
giving us the information rathe than what it actually is. Thanks to social
media, the easiest thing to talk about in the most amplified way is people.
Hence, unless one is living under a shell, one is bound to be talked about as
much as one will be talking about people.
As someone who has worked in media and publicity for
the better his working life, there is some good news. The good news is that lies
are easy to spot and debunk if you act fast. So, if there’s a rumor floating
around cyberspace that you are partial to eating gerbils, you have two options.
You can either laugh at it and ignore it or jump in and set the record straight.
Telling lies is an onerous enterprise. On an
individual level, telling lies requires you to remember who you lied to and
what you told them. It gets complicated because in order to avoid getting
caught, you not only got to remember what you said that person, you also have
to watch what you tell people who might tell that person you lied to. The
effort is such that one is, sooner or later bound to get caught. One only has
to watch the 1984 movie, Miki and Maud, about a man who has two wives and struggles
with what he tells each of them – in the end he collapses on the series of lies
he’s built around his life with each of them.
It gets more complicated as the scale of the lie increases.
Nazi Germany and the Soviet Union, two regimes that had issues telling the
truth to people, had to build sophisticated propaganda machines that eventually
broke down when reality burst through. The political regimes built on “lies”
need to control information. There is a reason why the internet in North Korea
is severely restricted while South Korea has the world’s fastest internet.
However, this is not to say that lies only exist in places
with dubious political regimes. The fact is, lies are very plausible in places
that are officially open to a free flow of information and the sophistication
does not come from the heavy hand of the censor but in the effort that it takes
to make the lie as plausible as possible.
This is best illustrated on the Netflix series, “Marcella,”
which tells the story of brilliant detective who suffers from various psychosis.
In the last season, the titular character is sent undercover to infiltrate a family
of criminals. Her cover story is that she’s a former policewoman and there is a
scene when she’s asked to help the family cover up a murder. Her advice is that
the witness testimony must be as identical to the actual event as possible.
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Her argument is that you tell the truth as far as possible
but leave out or embellish certain details. When most of what you’re saying is
true, it easy for everyone to remember and tell a credible story that people
can believe. The “cover-up,” comes from the slight details that are either omitted
or embellished. These are the slight details that nobody thinks of in the
general narrative but are crucial to the “truth.”
The best lies are effectively 90-99 percent the truth.
There is such a thing known as honest people telling lies because they don’t
know they are telling lies. When 90 plus percent of what you are saying is true,
you are more likely to believe yourself and the bodily signs of lying (increase
in heart rate) won’t occur.
All good scams are credible on the surface. The scam
element usually involves a high degree of probability and the scams only get
caught in the minute details. Good forensic work involves looking for the
crucial details that the ordinary person would have no reason to spot:
We live in an age where information flows freely and
its easy to treat information as something personal where you see credibility in
the people that are likeable. However, there is all the more reason to be
skeptical about every piece of information that one receives. Those who are
skilled in the art of scamming understand our desire to believe certain things
and they know how to exploit our need to believe. They are getting better at
giving the appearance of credibility and if governments want to protect their
citizens from scam artist, they will need to ensure that the population has a
healthy dose of skepticism towards everything.
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