By William Nobrega
Managing Partner at DTN Venture Partners
While the tradition of giving gifts to valued partners, investors and team members may have lost its charm in the United States where etiquette and style do not seem to hold much cache it is alive in well in Asia and Europe where business is as much about form as it is about function. Defining the appropriate gift is typically something that requires significant thought as the return it generates both in good will and actual business opportunities can dwarf the value of the gift itself.
When we were evaluating gift ideas for our new directors/investors we tried to create a balance between exclusivity, personalisation, brand and vanity appeal. The idea was that the gift would be incredibly unique and that it would reflect the importance we held for the relationship itself. In the end we decided to work with one of England’s oldest gun makers “Purdey” to create customised shotguns for our honoured partners.
The guns will have the DTN logo embossed in gold on the breastplate and all will have the initials of the owners themselves. The recipients will spend three days in London being fitted, instructed in firearm use and finally participating on a hunt on a private estate. I will personally present certificates signed by a member of the Purdey family to each recipient after which we will arrange for the London trip. This is not a gift it is an experience and one that I believe will reinforce and promote our brand.
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