My latest hobby
has been to follow the January 6 Committee Hearings on YouTube. It’s been fascinating
as witness after witness has described the behind-the-scenes activities in what
is probably the most “interesting” US administrations in history on what s
probably the most prominent day in American history. At the time of writing,
the American news media has been focused on the testimony of Ms. Cassidy Hutchinson
who has been to all intents and purposes a very credible witness (she’s been
calm, collected and provided lots of specific details). To add to her
credibility, the vice-chairperson of the Committee, Ms. Elizabeth Cheney then
presented examples of how there were attempts to intimidate witnesses.
It goes without
saying that the media has been obsessed by this and being the publicity junkie
that he is, the former president has had his say of television and as expected,
he’s done his best to trash Ms. Cassidy. The clip of the former president in
action can be found at:
https://www.youtube.com/watch?v=7abUPtWrP0k
So, let’s start
with the first point, which relates to crisis management, which is where PR
consultants make their real money (a case of the client needing you more than
you need the client). The first rule of crisis management is actually pretty
simple – don’t let it get to crisis stage. Sure, there are situations where one
doesn’t have any control over. Examples include things like a plane crashing or
terrorist holding hostages in your hotel. However, whilst these instances
exist, most things can actually be avoided if you plan for them. In Public
Relations terms – better spend on “issues management” than “crisis” management.
As long as you anticipate issues and have a plan to deal with them, chances are
you’ll be OK (which was one of my tasks in my last agency job when the agency I
worked for had to anticipate issues for the PUB).
These days, I
don’t deal with crisis communications via the media. However, I do deal with a
lot of angry people who are put in crappy situation. My first instinct is to try
to bring the temperature down because, you’re not going to achieve anything by
yelling back at yelling people and the cost of pushing people beyond their
limit is not worth it (sure, the guy goes to jail and you can sue but what’s
the point if you end up a broken nose). Don’t let it get to that point.
In the case of
the January 6 riots, it would have been much better to avoid them and plan properly
for a come back in 2024. The plan was a bit too obvious (it took my Young Muslim
Politician from Pasir Ris GRC to point out that there was a reason why he rushed
to get “his justice” onto the Supreme Court before the election) and as
everyone who’s testified has pointed out, they were on dubious legal grounds to
begin with and operationally – very unlikely to succeed. A wise man would have
not gone ahead with something as audacious as a “riot” when everyone had said
it was unlikely to succeed in its initial aims and would give you legal issues.
Given that the Trump Organisation currently has plenty of legal issues, one has
to question why he’d want another one.
Secondly, there’s
a golden rule about slagging people off. Generally speaking, employees should
never ever slag off their old bosses. It’s a red flag for potential employers. If
anything, employees should always speak of their former employers in glowing
terms. However, there are certain exceptions and variations to this rule.
The main point
is legal. Most sensible employees will always speak well of their previous employers.
However, the former employee should always ensure that the employee has no
reason to turn against them, particularly if it involves anything legal. Both Ms.
Hutchinson and Mr. Rusty Bowers are Republicans who have no reason to speak
against the Trump. However, both were in a legal bind and could not give “favourable”
testimony as to what they saw and communicated with the Trump team.
Then, just as
employees should never slag off their employers, there is also a case for the reverse,
especially when you’re in charge of an organisation with a high staff turnover.
Sure, most people can accept that you had a problematic employee or two but
when you start having issues with every employee……people are bound to wonder
about you. The guys who do this, tend to be the type who get off of believing
that they’re wonderfully credible and have the power to “make” or “break”
careers – hence “I’ll talk bad about you,” becomes one of the threats they’ll use
(to which one would actually be grateful if they slagged you off because its
part of their nature and if they didn’t – it would be out of character). Prime
example, was how Trump complained about Jim Mathis, who didn’t slag him off
directly in his resignation.
If anything,
one should always maintain a decent and friendly enough relationship with
former employees. You never know how they may be useful to you in the future.
One of the most interesting examples of this comes from my former clients at Polaris
Software Labs (Intellect Design Arena as they’re now known). Each ex-employee has
the potential to learn the tricks from other people and who knows if they can come
back and add those experiences to you. A
wise HR practitioner needs to treat everyone coming through the company’s doors
as a seed that can be used even after the employee leaves. Treating every employee
who leaves as an enemy is only going to create more problems, which is
inevitably bad for business.
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